Platform
Consent Management Platform
Cassie is an advanced Consent Management Platform that empowers organizations to respect user preferences, build lasting relationships, and ensure compliance with evolving privacy regulations.
Identify and verify customers with confidence
Cassie, our consent management solution, can identify more of your customers than other consent management platforms because it uses multiple additional identifiers and processes to match, group and assign personas to customers alongside the powerful Identity Service add-on. Combined, you can achieve:
Stronger marketing analytics
As you’re able to track customer journeys and attribution accurately, without depending on third-party cookies
Better customer service
As you can deliver the content and communications customers want, however they choose to connect with you
A single source of truth
Across all of your tech stacks, all instantly updated and applied
Recognized by Gartner® as a Consent Management leader
Recognized by leading analysts such as Gartner® and KuppingerCole, Cassie is the highest-performing Consent Management Platform on the market in terms of configurability, flexibility and speed.
‘’Fully customizable, Cassie has developed a deep and rich feature set across all four service categories, especially where integration is concerned, equally handling data from legacy systems through data loader functions and complex CRM APIs.’’
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Cassie’s Consent Manager features:
Global compliance
Avoid regulatory fines with Cassie: the configurable CMP capable of handling high volume, complex data in real-time
Centralized consent
Connect consent across your technology stack with APIs to distribute user preferences in real-time across downstream systems
Cookie consent manager
Build multiple cookie banners to meet different legislations with advanced features like Identity Service to protect attribution
Comprehensive data management
Export all data on your terms, complete audits via RoPA and automate DSARs at scale with tools developed to streamline efficiencies
Learn how our consent management platform can support your role
Compatible with all your tech stacks:
Centralize consent management with Cassie
Trusted by the world’s biggest brands to manage over 1.2 billion records, Cassie is one of the fastest consent management platforms on the market, delivering real-time data access to transform customer experience, increase sales, and add ancillary revenue streams.
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Enhance your consent management strategy with:
Flexible data model and data subject structure
Cassie, our consent management platform, enables you to structure data subjects with complete flexibility, enabling unlimited metadata and key-value pairs so that you can store any additional data you want against their consent. You can see exactly what a data subject has consented to share and who they’ve consented to share it with, with limitless configurability for any industry or data scenario.
Advanced Matching & Grouping rules ensure consent data consistency with the ability to identify user profiles across domains, devices and platforms . You can create multiple profiles per individual and attach relationships between data subjects, for example, a patient and a carer, to deliver more targeted communications and digital experiences.
The power of granular preference data for marketing teams
Cassie, our consent management software, combines powerful identification methods, real-time integrations with your tech stack, and the collection of granular customer preferences to enable businesses to deliver personalized customer experiences at scale.
From what channel they’d like to be contact on or topics they’re interested in, to more custom preferences like what type of car they like or where they’d like to go on holiday, you can use Cassie to capture preferences in more detail so you can compliantly build your first-party data strategy.
Customers can make their own choices via the Preference Center , customizable to fit your brand, or via embedded widgets and custom page links. Your support team can instantly fulfill DSARs within the Customer Service Portal . Streamline efficiencies and improve the user experience from one platform.
Global language support
Our CMP is equipped to support multiple languages, including all the official languages that are covered by the GDPR. Each visitor will automatically see the consent text in their preferred language.
Consent Management guides picked for you
Consent Management solution considerations
To build or not to build your own consent management platform in-house?
When considering whether to build or procure a consent management solution, three main factors must be carefully weighed:
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The complexity of compliance regulations such as GDPR and CCPA demands a system that ensures accurate consent capture and management
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Building an in-house solution requires significant resources in terms of time, expertise, and ongoing maintenance to keep pace with evolving regulations
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External solutions often offer specialized features, such as consent preference centers and granular consent controls, that may be challenging to develop internally.
Cassie’s Consent Management FAQs
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How does Cassie integrate with other systems like CRM, marketing platforms, or analytics tools?
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Cassie offers seamless integration with a wide range of systems through its Connector Service, bi-directional APIs, and over 350 prebuilt integrations, enabling real-time synchronization of consent and preference data with CRMs (like Salesforce), marketing platforms (such as HubSpot or Marketo), and analytics tools.
Cassie supports bulk data imports via its Bulk Data Loader and allows data export for reporting and compliance. Additionally, customizable web widgets and Preference Centres can be embedded into websites and apps, ensuring consistent and up-to-date data across your entire tech stack.
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Can I customize the appearance and behavior of the consent banner to match my website's design and user location?
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Yes, Cassie allows full customization of the consent banner to align with your website’s branding and user experience needs. You can easily modify the banner’s appearance using standardized formats, custom CSS, and A/B testing tools to optimize performance.
Additionally, Cassie supports location-based behavior, enabling you to tailor consent workflows and default settings based on the user's geographical region. This ensures compliance with local regulations and enhances user trust by delivering a more relevant and seamless experience.
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Does Cassie support cross-domain and cross-device consent management to ensure a seamless user experience?
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Yes, Cassie fully supports both cross-domain and cross-device consent management. Its Cross-Domain Consent solution allows organizations to share consent preferences across completely unique root domains - not just subdomains - so users only need to interact with a single consent banner during their journey, even if they navigate across multiple brand sites, significantly reducing consent fatigue and enhances the user experience.
Additionally, Cassie’s platform is designed to collect, match, and harmonize consent data across devices and systems, ensuring that user preferences are consistently honored whether they switch from mobile to desktop or interact with different parts of your digital ecosystem. This centralized approach helps maintain compliance while delivering a smooth, personalized experience across all touchpoints.
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How does Cassie help my organization comply with international data protection regulations such as GDPR and CCPA?
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Cassie is designed to help organizations meet the complex requirements of global data protection laws like the GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act). It provides a highly configurable consent and preference management platform that enables businesses to collect, manage, and enforce user consent in a compliant and transparent way.
For GDPR, Cassie supports granular consent collection, lawful basis tracking, and demonstrable audit trails, ensuring that organizations can prove compliance during audits. It also includes tools for managing Data Subject Access Requests (DSARs) and Records of Processing Activities (RoPA), which are essential for GDPR compliance.
For CCPA/CPRA, Cassie enables businesses to honor consumer rights such as the right to opt-out of data selling/sharing, access personal data, and request deletion. It supports real-time enforcement of consent across systems via APIs and integrations and includes geolocation-based workflows to ensure the correct legal framework is applied based on the user’s location.
Cassie’s platform is also SOC 2 certified, ensuring strong data security practices, and it allows for cross-domain and cross-device consent synchronization, which is crucial for maintaining consistent compliance across digital touchpoints.
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What features are in place to minimize consent fatigue and enhance user engagement?
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Cassie includes several advanced features specifically designed to reduce consent fatigue and improve user engagement:
- Cross-Domain Consent: Cassie’s unique cross-domain consent feature ensures that once a user gives consent on one domain, they won’t be repeatedly asked on other affiliated domains. This streamlines the user journey and minimizes redundant prompts.
- Progressive Profiling: Instead of overwhelming users with lengthy forms, Cassie enables gradual data collection over time. This approach builds trust and encourages deeper engagement without causing friction.
- Granular consent options: Users can choose exactly what they consent to, which increases transparency and control - key factors in building trust and reducing opt-outs.
- Customizable consent banners: Organizations can tailor the look, feel, and behavior of consent banners to match their brand and user expectations, improving the overall experience.
- Preference Centres: Cassie provides user-friendly Preference Centres where individuals can easily manage their data sharing and communication preferences, providing a sense of control and empowerment.
- Real-time sync across devices: Consent preferences are harmonized across devices and platforms, ensuring users don’t have to repeat their choices, which enhances convenience and satisfaction.
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Does Cassie maintain audit trails and records of user consents for compliance purposes?
- Yes, Cassie provides an immutable audit trail for all user consents and preferences, which is essential for demonstrating compliance with data protection regulations like GDPR, CCPA, and others. Every interaction - whether it’s consent given, withdrawn, updated, or shared - is logged in detail. This includes the exact text shown to the user at the time of consent, who accessed the data, and whether it was exported or shared with third parties. Cassie’s audit system ensures that no data is overwritten; instead, new data is layered over the old, preserving a complete historical record. This approach allows organizations to trace every action related to a user’s data, providing transparency and accountability. These records are accessible for internal reviews, regulatory audits, and customer inquiries, helping build trust and ensure legal compliance.
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Can users modify their consent preferences over time, and how is this managed within Cassie?
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Yes, Cassie empowers users to modify their consent preferences at any time through intuitive and accessible interfaces. This is managed via our customizable Preference Centre that can be embedded into websites, apps, or customer portals, allowing users to update their choices regarding data collection, communication preferences, and third-party sharing with just a few clicks.
Cassie ensures that any changes made by the user are instantly synchronized across all connected systems via real-time APIs and integrations. Each update is also logged in an immutable audit trail, preserving a complete history of consent changes for compliance and transparency. This dynamic consent management approach not only supports regulatory requirements but also builds trust by giving users ongoing control over their data.
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How does Cassie handle consent for third-party cookies and trackers?
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Cassie provides a privacy-driven cookie consent solution for managing user consent related to third-party cookies and trackers. It begins with an automated cookie and tracker scanner that detects all embedded technologies on your site, including hidden third-party scripts. These are then categorized (e.g., marketing, analytics, social media) to allow for granular user consent - users can selectively opt in or out of each category.
Once consent is given or denied, Cassie enforces it in real time by activating or blocking scripts accordingly, ensuring no unauthorized tracking occurs. This is supported by cross-domain and cross-device synchronization, so users don’t have to repeat their choices across different websites or devices.
Cassie also includes an Identity Service to maintain user recognition even if cookies are deleted, and it logs every consent interaction in an immutable audit trail for full transparency and regulatory compliance. The consent banner and Preference Centre are fully customizable, allowing you to align them with your brand and optimize user engagement while meeting legal requirements.
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Consent Management FAQs
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Why is consent management so important?
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Consent Management is an essential part of digital marketing, as it provides customers with the control to shape their own data privacy.
Our consent management solution helps organization across several industries comply with key legislations such as GDPR and CCPA , which require organizations to obtain valid and explicit consent from users before collecting and using their personal data for certain purposes.
Effective Consent Management enables organizations to build trust and transparency with customers by providing them with more control over their data collection. In addition, it can help drive business growth, as having a clear consent process in place allows companies to collect more accurate customer data that can be used to develop targeted campaigns and personalized experiences .
Ultimately, Consent Management is essential for ensuring customer privacy and compliance with key regulations. Without it, businesses risk running into legal issues and damaging customer trust
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What are the key components of a consent management system?
- A consent management system typically includes features such as consent collection mechanisms, granular consent options, consent records storage, user preferences management, consent withdrawal mechanisms, and reporting capabilities.
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How should organizations obtain valid consent from users?
- Valid consent should be obtained through clear and specific language, informed of the purposes of data processing, and provided on an opt-in basis. It should be freely given, easily withdrawable, and documented for future reference.
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How long should organizations retain consent records?
- Organizations should retain consent records for as long as necessary to demonstrate compliance with privacy regulations. The specific retention period may vary depending on the applicable laws and the organization's internal policies.
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Can consent be revoked by individuals?
- Yes, individuals have the right to revoke their consent at any time. Organizations should provide accessible and straightforward mechanisms for individuals to withdraw their consent and promptly honor such requests
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How can organizations ensure ongoing compliance with consent management?
- Organizations should regularly review and update their consent management processes to align with changing privacy regulations. This includes staying informed about legal requirements, maintaining accurate consent records, and responding promptly to user preferences and consent withdrawal requests.
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What is a Consent Management Platform?
- A Consent Management Platform (CMP) is a software solution that facilitates the collection, storage, and management of user consent preferences for data processing activities.
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Do I need a consent management platform?
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Yes, incorporating a consent management platform is crucial not only for meeting regulatory requirements but also for enabling transparency and trust with your audience regarding their data usage preferences and privacy rights. Organizations may sometimes rely on other lawful bases for data processing, such as fulfilling a contract, legal obligations, legitimate interests, or public interest. However, consent management is often considered the most reliable and transparent basis for processing personal data, especially for activities that require explicit consent under privacy regulations.
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Does a CMP support Google Consent Mode v2?
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Google offers a list of CMP's that provide a solution to Google Consent Mode v2 which Cassie is on. Cassie is preconfigured, so it seamlessly integrates with Google’s advertising platforms while meeting the requirements of Google Consent Mode v2 and TCF 2.2.
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How does a consent management platform work?
- A consent management platform collects, stores, and manages user consents, ensuring compliance with privacy laws. It integrates with existing systems to synchronize consent data and provides tools for compliance and reporting.